Written by Lyudmila Simeonova
At the beginning of 2021 there is no doubt that social media makes an essential piece of every successful business marketing strategy. Regardless of company size and location, social media turns to be the number one way for businesses to make money online, connect with consumers and industry leaders, and to build a relationship with their audience.
Wondering how to organize your social media presence to get there?
Just follow these simple steps:
Step 1 – Developing your social media marketing strategy
If you still didn’t create your social media marketing strategy, you definitely need to start brainstorming on it. For those who don’t know where to start, here are some BASIC QUESTIONS you need to think about when creating one.
What are your social media marketing goals?
Perhaps you want to increase your website traffic, promote your brand to get recognized by your audience or create engaging space for all your fans where they can reach you and communicate with you. Setting a list of realistic objectives that are associated with your main business goals will help you understand what activities to plan on your social media.
Who is your target audience?
Targeted marketing doesn’t mean that you need to exclude all the people who don’t fit your specific criteria but it allows you to focus your message on the people who are most likely to be engaged with your products or services. To better understand who your audience is you can brainstorm on its basic characteristics. For example,
Demographics – write down their attributes, such as age, income, education level, gender, beliefs or geographic location.
Interests and hobbies – what is your audience interested in. Maybe they like reading specific books, watch movies, and listen to a particular music style. Or maybe they are more in parenting and health and wellness products. Think about it when creating the profile of your prospective social media audience.
Purchase behavior – is your audience composed of users who recently looked for similar products/services or they didn’t look for it previously and need more information?
Social Media Channels – find where and when your audience is hanging out online
Defining your target audience can show you how to design and keep your content relevant to their needs. All in all, that is the most secure way to gain new social media visitors.
Who are your competitors?
First, to understand who your competitors are google search your industry by your most valuable keywords and see who shows up. Make research on their social media profiles before you even start creating your content. Considering that your targeting similar or the same audience, a good idea for you is to have an eye on their best performing posts. Identify when are they usually posting their content, what works best for them and why. Of course, it doesn’t mean that you need to steal their content, other than that by monitoring their social media metrics you can gain useful insights on creating your own list of engaging post topics.
Step 2 – Choosing your social media platforms
Once you’ve identified your social media goals, determined the social media platforms where your target audience is most active and create a list of the content types that work best for you, you can then explore the main social media channels to decide which one will best meet your needs. Pay attention to the networks giving you the best results.
Facebook, Instagram, Youtube, Twitter, Pinterest or LinkedIn? Why not all of them?
Whatever your choice is just make sure you connect all your social media profiles to achieve the best results.
Step 3 – Choosing your social media scheduler
I always encourage my clients using a content calendar or similar scheduling tool to prepare their post content in advance, but it often appears to be a hard task for them choosing the right one from the huge list of social media management tools that are out there. That’s why I want to share with you the Buffer’s great article that can hopefully help you decide on what will be your perfect solution. Read more about Top 25 Social Media Management Tools for Businesses of All Sizes according to Buffer here: https://buffer.com/library/social-media-management-tools.
Step 4 – Engaging with your audience
An engaged audience is made by people who know, like and trust you. To be open and honest, it actually takes long time and efforts to truly connect with them and create valuable relationships. How does it works? Focus on joining groups where your audience is active, start meaningful conversations and listen to your audience to gain better understanding of their problems, interests, and needs then use your social media as a solution to their problems. When sharing your content, respond to all comments and mentions in a prompt manner and know that there’s nothing wrong with asking your friends and followers to share, like, or to share their opinion on your content.
Videos, Videos, Videos!
Recent statistics show that videos are one of the most profitable digital marketing tools. Creating social media-friendly videos for your audience is the most effective way to drive engagement to your social media profile. Although you can see some people have success just by turning on the camera and speaking, nowadays you can easily build unique, branded videos in minutes by using one of the modern online marketing video tools. Read about the 10 Best Video Tools for Small Business according to Liza Brown here: https://filmora.wondershare.com/business/best-video-tools.html
Step 5 – Measuring your social media success
Identify important metrics you need to track depending on the business goals list you already created for your social media marketing strategy and measure your social activities to learn what’s successful, what isn’t, and how you can improve it.
Here are a few examples of trackable metrics to consider when measuring your social media performance:
Reach – the number of users who saw your post;
Click – the number of people who clicked on your post;
Engagement – the number of people who were engaged with your post (shared, liked or commented on your post);
Followers – the number of people who are following you;
Hashtag performance – explore your hashtag’s popularity, correlations, and trends.
Step 6 – Adjust your strategy
Now that you have learned about measuring your social media performance, be prepared to consistently review and analyze your results in order to strengthen your social media strategy. Often you may find that some of your planned messages, graphics or videos don’t engage your audience as well as you expected, while others are working better than you thought. And that is the best moment to adjust and improve your content.
Still need help getting your social media profiles organized? Or you just need someone to create engaging content for you?
LS Virtual Assistant is here to help!