If you’re reading this article, it’s likely because you’re considering running digital ads. You’ve heard about Facebook Ads and Google Ads but you’re still unclear on the difference between the two platforms. In this article, we’ll cover each platform’s unique features, the key differences to keep in mind, and the factors to consider when deciding …
Facebook Ads vs. Google Ads: Which is Better for Your Brand? Read More »
Using a video editing app is critical for creating a winning video marketing strategy. And if you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote living. But like most new strategies, you’ll need to prove its ROI before you …
These days, it’s not enough to simply publish your offer and wait for someone to notice it. You need to be proactive and start the conversation with your audience first by providing them with value and gathering their email addresses to guide them into becoming paying customers. You’ve probably heard that you need to incentivize …
Your brand’s team went on Facebook Live and now the live has ended. Instead of leaving that footage to collect dust in your video library, you can repurpose it. Think of live content like an item of clothing in your closet. You wouldn’t wear a shirt once and throw it out, right? That’s because you …
How To Download & Repurpose Your Facebook Live Content Read More »
Have you been looking for fresh ideas on how to amplify your content marketing strategy? Do you feel your digital marketing strategy has been stagnant for some time now? Technology has affected all areas of our lives, including writing and content marketing. So, how exactly is technology disrupting content marketing? Let’s see! Technology vs Creativity …
Three Tools to Innovate Your Content Marketing Strategy Read More »
Marketers and small businesses owners invest a great deal of time and money into their content and websites. However, measuring the impact of these investments can be challenging, especially when it comes to SEO. Organic search is a particularly challenging marketing channel to measure. Unlike paid search or email marketing, you don’t have easy access …
Keyword Rank Tracking: How to Monitor Your Website’s SEO Performance Read More »
It feels like there are more content management systems out there than there are stars in the sky. We thought it might be a good time to look at the most trusted providers of CMS software and review what they have to offer. In this post, we’re going to be talking about the best CMS …
Top CMS Platforms for Business Owners, Marketers, and Bloggers Read More »
by Erin Hatfield If you’re like most small businesses, the COVID-19 pandemic accelerated your plans for digital transformation. Practically overnight, you had to shift work from offices to homes or from in-store to online. In fact, the 2020 Small Business Digital Maturity Study conducted by IDC and commissioned by Cisco reveals: More than 70 percent …
Embrace Digital Transformation for a More Resilient Small Business Read More »
Whether you’re in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed say the ability to shop in-person or in a store was important when …
42 Ideas for Your 2021 Small Business Marketing Strategy Read More »
Timothy Ferriss’s controversial book called “The Four Hour Work Week” suggests that you can literally outsource almost every task you dislike doing and end up working four hours a week instead of forty or more each week. While you might not want to go that far with it, you may be able to outsource enough …