The Ultimate Guide to Infographics

infographics

Did you know that people retain 65% of the information they see, but only 10% of the information they hear? Also, people follow directions 323% better with a combination of text and illustration than instructions without illustrations. That’s why, as a marketer, it’s important to display information in a combination of visual and text, in …

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Facebook Ads vs. Google Ads: Which is Better for Your Brand?

If you’re reading this article, it’s likely because you’re considering running digital ads. You’ve heard about Facebook Ads and Google Ads but you’re still unclear on the difference between the two platforms. In this article, we’ll cover each platform’s unique features, the key differences to keep in mind, and the factors to consider when deciding …

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Keyword Rank Tracking: How to Monitor Your Website’s SEO Performance

google, search engine, browser

Marketers and small businesses owners invest a great deal of time and money into their content and websites. However, measuring the impact of these investments can be challenging, especially when it comes to SEO. Organic search is a particularly challenging marketing channel to measure. Unlike paid search or email marketing, you don’t have easy access …

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Embrace Digital Transformation for a More Resilient Small Business

by Erin Hatfield If you’re like most small businesses, the COVID-19 pandemic accelerated your plans for digital transformation. Practically overnight, you had to shift work from offices to homes or from in-store to online. In fact, the 2020 Small Business Digital Maturity Study conducted by IDC and commissioned by Cisco reveals: More than 70 percent …

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