Month: February 2021

Keyword Rank Tracking: How to Monitor Your Website’s SEO Performance

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Marketers and small businesses owners invest a great deal of time and money into their content and websites. However, measuring the impact of these investments can be challenging, especially when it comes to SEO. Organic search is a particularly challenging marketing channel to measure. Unlike paid search or email marketing, you don’t have easy access …

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Embrace Digital Transformation for a More Resilient Small Business

by Erin Hatfield If you’re like most small businesses, the COVID-19 pandemic accelerated your plans for digital transformation. Practically overnight, you had to shift work from offices to homes or from in-store to online. In fact, the 2020 Small Business Digital Maturity Study conducted by IDC and commissioned by Cisco reveals: More than 70 percent …

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